Hyper Local News & Marketing
In this short video, we take a look a how CBS describes a job opening for WordPress Engineers. While it’s nice to see WordPress being used by local media more
Recent PATCH patter about AOL chief; Tim Armstrong, includes discussion of possibly using the craptastic PATCH cms platform as a SaaS (software as a service) targeted at indie publishers. Comments
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink
Many high profile, hyper-local news websites have failed due to lackluster sales & revenue. This is true for both independent as well as corporate efforts. After spending investor cash like a
What did it cost to build your hyper local website: BrigantineNow.com? That’s the question I was asked from a buddy in the local news business. He needed a CMS, or
If you work in Newspaper, we bet your tired of losing Real Estate sales & rental business to Craigslist and other online platforms. Wish you could go after that segment
Newspaper execs will gather once again for the 2013 America East Newspaper conference. Think much has changed over the past 12 months? Well….we think so….but the Newspaper industry might not
As a hyper-local news consultant, Hurricane Sandy had an unexpected affect on our company recently. This so-called ‘Frankenstorm’ wreaked havoc all along the eastern seaboard. The center of the storm
Newspapers ( and broadcasters ) place a great deal of time, money and other resources into their content management system or CMS. It’s the central nervous system of the news
We see this at many local media companies we visit. TV, Radio and Newspapers actually lose money with their news websites…due to their online publishing platform or CMS. In most
The hyper-local gathering called ‘Block by Block 2010’ was held recently. Revenue & business models were a top concern. Will these, and other online news orgs be able to compete against the Patch invasion? Click to read more.