Smart Newspapers know digital is a big part of their business. Not just in the newsroom, but in the sales department as well.
One such smart company is CNHI. This local media group also knows the importance of new business development and ‘consultative selling’. That’s why they asked me to assist in their Web Marketing 101 for Local Business program. This tactic not only fills the funnel with qualified business leads, but it ensures the Newspaper rep will be seen as a trusted, local marketing expert for the advertiser.
See how we attracted non-print clients, built an awesome lead list, and positioned the Daily Item Newspaper, as much more than just a print product. http://dailyitemweb101.com/