Media kits are often overlooked tools in a local media sales operation.
Oh sure, they’re chock full of data and awards about how awesome your local media company is. Unfortunately, the local advertiser doesn’t give a rat’s ass about your media company. They only care about one thing. Their business.
Does your media kit show how your gonna help the local business win? Or does it just boast about worthless page-views and other stuff that the mom and pop retailer doesn’t care about?
Watch this video to make your media kit…..MUCH better. You’ll close more deals too. You can thank me later.