How an Advertiser Buys Digital from Newspaper

You might think that a small business will buy a banner campaign based on the amount of pageviews you have, or the CPM you’re offering. You also might think that because you’re the big newspaper in town, you’ll automatically get the online as buy. Well, you would be wrong my friend.

Watch this video below to see how most local business owners decide to place an advertising campaign on your newspaper, tv, or radio station website.

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