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Local Dilemma: Integrate or Separate?
Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some cases, MORE important than print….
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Making Money with Video
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Certify your Staff
Certify your staff for digital proficiency. Details soon.
7 Habits of Profitable, Hyper Local News
Still no sustainable business model for online news? That’s crazy talk!
Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?