Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for
What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril.
The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re
After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know?
WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models
When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale
WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and
Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales execs. That’s the #1 reason why most digital sales efforts of broadcasters…. really stink. Click thru to WATCH VIDEO… Think
As a hyper-local news consultant, Hurricane Sandy had an unexpected affect on our company recently. This so-called ‘Frankenstorm’ wreaked havoc all along the eastern seaboard. The center of the storm
American Press Institute will feature the session: “What’s the Business Model” by Mel Taylor Media. Digital competitors like Groupon, Reach Local and Patch grabbing ever larger amounts of local ad dollars. How can Newspaper be pro-active? Also covered: revenue tactics of online-only publishers like Huffington Post and Gawker Media. Find out how these digital competitors are driving revenue.