After all these years of trying, is local TV finally doing a good job with hyper-local digital sales? Hell no. Most local TV stations, as well as Radio and Newspaper, are still leaving a ton of web revenue on the table.
Even though most are increasing online revenue, these numbers are coming off of minuscule comps. Ex: Some boast of increasing web revenue by 100% …but they don’t tell you they only went from $20,000 to $40,000 in annual web revenue. Other numbers hidden from view: market share and the lack of a separate P& L.
Need a little more proof? Just watch this video for a small peek at the questionable state of affairs inside the offices of a local TV station.
- Ad Mix
- Advertiser freindly
- Rep Knowledge
- Media Kit
- Pricing & Inventory
But hey, don’t just think this Lansing TV station is the only one dropping the ball. 75% of local media operations we monitor, stink just as bad.