What Happens When Local Newspapers Downsize or Shut Down.

Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local deals, say researchers tracking the decline of local news outlets. When local newspapers scale back operations, local communities lose out. When the cat is away…. mice will play. Politicos take liberties

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Hyper Local News Best Practices Spring 2019

Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious of vendors who re-package open source solutions. You will overpay. Enabling local commerce is job #1 Sharing local news and

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Hyper-Local News and Marketing Update Spring 2019

We started our hyper local news and marketing journey back in 2007. While attending a NYC conference, speaker Jeff Jarvis asked me what my website address was. Uh-oh. Don’t have one. Even though I was trying to start a digital marketing company. You see, back in 2007, I was just

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Old School Email Marketing. More Important, More Effective Than Ever.

It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to love about ‘free’? Fact: Reliable, permission-based marketing cuts through the clutter and land-mines associated with social media. To be sure,

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Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial

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Web 101 for Local Business Workshops

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt

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