Old School Email Marketing. More Important, More Effective Than Ever.

It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to love about ‘free’? Fact: Reliable, permission-based marketing cuts through the clutter and land-mines associated with social media. To be sure,

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Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial

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Web 101 for Local Business Workshops

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt

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Best Practices 2018. Hyper Local News and Marketing Strategy.

What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online publishing platform. Now serving 30% of the world’s websites. Even 3rd party companies that claim

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Your Banner Ads Suck. How to Fix Your Internet Marketing Plan.

Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no

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Hyper-Local Ads and Editorial Graphics

Design and development of graphics is a critical part of any website management plan. It’s even more important for those running Hyper-Local news & info sites like DownbeachBUZZ.com or ACprimetime.com. Marketing campaigns should always be developed with a ‘digital-first strategy.’ Once a campaign is designed & developed for online, it

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Innovators Dilemma Predicted The Demise and Fall of Old Media

The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main asset: community influence. That’s what really matters. Websites and social media will not bail them

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