Mel Taylor in the News

NENPA; New England Newspaper Publishers Association

• Profit First Newspaper Sites. Mel Taylor: critical issues w/ online revenue generation.  Feb. 2012

Hyper-local Media

• Social Media SMART BLOG; The Growth of Hyper-Local Media  2011
• Can Patch Survive?  Mel Taylor sees this hyper-local effort as a loss-leader. Jan 2012

Business Insider

• Hyper Local Business Models for News…a Big Problem.  VIDEO by Mel Taylor.
• Old School Media Execs Seen as Digital Drag?  Story by Mel Taylor
• Article by Mel Taylor suggesting that AOL/Patch can steamroll local media.
• Read Mel Taylor Media report on the battle for hyper-local news & revenue.

Local Media Association

• Understanding Patch & Digital Competitors. Recap from Mel Taylor’s presentation. Jan.
• The SNA recap from Mel Taylor Media’s Email Marketing 101 webinar.

Reynolds Journalism Institute

• The Patch Effect. Several media professionals have published plans on how to respond to Patch in the marketplace. Mel Taylor is even offering a “How to Beat Patch” webinar.

Friday Morning Quarterback

• Tough Love for Radio & Web Revenue Models. Report by Mel Taylor.  NAB Preview
• FMQB interviews Mel Taylor Media on Radio’s challenge w/Web business models.
  
• Mel Taylor Media moderates FMQB digital symposium for Radio & Record labels

Philadelphia Press Club

• Mel Taylor discusses social media tools & tactics, to group of local journalists.

Philadelphia Ad Club

• Using Local to Win Online. Story by Mel Taylor
• Run your Radio Website like a Business. Report by Mel Taylor Media

Newspapers & Technology

• Mel Taylor Media describes characteristics of web sales staffs; separate vs. hybrid.  2008

Newspaper Association of America

• Mel Taylor interviews Howard Owens, Chris Tolles, Allison Scholly & other digital execs about their Newspaper’s online initiatives.  2008

New England New Media Association

• Mel Taylor leads the Web sales boot camp for Newspaper execs expanding their skill set.  2009