NAA; How to Beat Patch

How to Beat Patch & Other Hyper-Local Competitors

Summary: WED, JAN 19, 12 noon est

This webinar will provide a comprehensive look at the business and revenue models of Patch, the hyper-local initiative from AOL. Attendees will get details of Patch’s current strategy, what they’re selling to local businesses and their potential plans for 2011.

The session also takes a broad look at other companies going after local ad budgets such as Reach Local, Groupon, and Google.

Most importantly, Taylor will offer proven concrete methods on how newspapers can effectively sell against this new group of digital competitors.

Presenter: Mel Taylor, Philadelphia-based consultant and founder of Mel Taylor Media

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