NAB Radio and Web-sales

It was an interesting NAB Radio Conference, (National Association of Broadcasters) here in Philadelphia.

I was invited to do a session on Web sales. It was called: How can Radio learn from Newspaper and other Online Revenue Leaders.

As a former Radio guy, it was kinda nice to be speaking in front of my former colleagues as they grapple with monetizing their Web assets. (Got my start as a Regional Sales Director with Clear Channel Interactive in 1999)

Main take-away: learn from the local, online revenue leaders.

Topics I covered: Common Radio Website Mistakes, Online Video for Sales, Rep Compensation, Job Description Overhauls, Overcoming Common Objections, High-Value Inventory, and Integrated Promotions.