Basic & Advanced Web Sales.
Turn your staff into confident ‘multi-media consultants’.
Overcoming common objections, cross platform solutions, sales call prep, packaging & bundling, social/mobile/video, taking share from competing media, adding proof of performance to programs, basic banner design & creative strategy, etc.
'Web Marketing 101 for Local Business’ Seminars
Local advertisers buy more web when they’re comfortable with the basics of online marketing.
Seminars provide superior lead generation, training for advertisers & sales reps, while simultaneously putting immediate web revenue on the books.
FOR WEBMASTERS, CONTENT MANAGERS & DEVELOPERS
Search engine optimization, webs design, layout, navigation & functionality, writing and producing for web. Common mistakes to avoid.
Web Strategy for Owners & Management.
Which digital opportunities should you pursue? Making best decisions based on market, resources & overall company strategy.
Compensation, job descriptions, outsourcing & automation, vendors and workflow. We identify and remove the many Web revenue ‘choke points’ inside your operation. We’ll help maximize your current efforts, reduce web-related expenses and help you quickly grow top line digital & traditional sales.
The NEW Online Competitors.
How to position & wins against the traditional & new online players. We explore the strength and weakness of Google, Facebook & others. Review of web tactics of traditional competitors: Cable, Yellow Pages, Newspaper & TV.
- Web Business 101 for Programming & Marketing. When content producers, marketing departments & webmasters understand basic online business models…..they’re more likely to create sites & digital initiatives that are advertiser-friendly & profitable.
- Web Management. Easy steps that keep team’s focus on selling the core product, while growing web revenue. Online inventory management & yield optimization, pricing & package development, content management and ad serving systems. Making money with Social, Email, Video, Mobile, Streaming & Search.