Turn your staff into confident ‘multi-media consultants’.
Overcoming common objections, cross platform solutions, sales call prep, packaging & bundling, social/mobile/video, taking share from competing media, adding proof of performance to programs, basic banner design & creative strategy, etc.
Local advertisers buy more web when they’re comfortable with the basics of online marketing.
Seminars provide superior lead generation, training for advertisers & sales reps, while simultaneously putting immediate web revenue on the books.
Search engine optimization, webs design, layout, navigation & functionality, writing and producing for web. Common mistakes to avoid.
Which digital opportunities should you pursue? Making best decisions based on market, resources & overall company strategy.
Compensation, job descriptions, outsourcing & automation, vendors and workflow. We identify and remove the many Web revenue ‘choke points’ inside your operation. We’ll help maximize your current efforts, reduce web-related expenses and help you quickly grow top line digital & traditional sales.
How to position & wins against the traditional & new online players. We explore the strength and weakness of Google, Facebook & others. Review of web tactics of traditional competitors: Cable, Yellow Pages, Newspaper & TV.
Mel increased sales at our properties by 50%
Training & Sales. It worked.