Even if your Newspaper features Pulitzer Prize winning journalists, advertiser relationships are still the top priority that must be protected. No advertisers = No paper.
The (Harrisburg, Pa.) Patriot-News, which won a Pulitzer Prize for its coverage of the Penn State scandal, and The (Syracuse, N.Y.) Post-Standard are following their corporate siblings in Alabama and New Orleans to a reduced printing schedule.
Beginning in January 2013, the Patriot-News will print on Sundays and two other days that “will be determined after gathering input from readers and advertisers,” an unbylined article reports. “Further details and how these changes will affect employees, readers and advertisers will be announced over the coming weeks and months,” Syracuse’s announcement reads.
When SMB’s move away from print advertising, publishers are forced to consider reducing their print schedule.
What are you doing to serve the local business community better? We hope it’s more than just print ads. Have you considered offering Social Media, Video, Email and Web 101 workshops?