Newspaper, TV and Radio stink at making money with online video. Much of the blame is due to thinking that newsrooms and programming departments….know what sells.
How to make money with online video? Create advertiser-focused features. These short clips should be geared towards building up the local business….and for entertaining and informing your online readership as well.
Oh, and by the way…..I shot the video below using a Galaxy Nexus smart phone. It’s a promotional clip for a nightclub in Atlantic City called ‘Boogie Nights’. KC and The Sunshine Band made an appearance there… this past weekend. I edited it on a simple PC, using a $79 program from Adobe. Now go tell your newsroom to shut up about Final Cut Pro and a new Mac.