Hyper local news

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Hyper Local News

How to fill the void left behind by declining newspaper industry.

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Digital Marketing & PR

Email, Social Media, Search and Content Marketing. How to craft and manage your message.

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AllHyper Revenue WatchWeb 101 for Local BusinessPodcasting & Audio on DemandHyper Local News Sites

Social Media Not Enough. Why Local Business needs a Professional Website

Relying entirely on social media is risky. No matter how free and easy, you don’t own your Facebook, Twitter, Instagram...

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Political & Social Justice Activism: Another Nail in Newspaper’s Coffin

More local newspapers will shut down this year. Those still hanging on will either reduce pages or days of publication....

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Web 101 for Local Business Workshops

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works...

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KMIR TV Website Review

How to fix common website errors. This video features the KMIR-TV Palm Springs Website Review from July 2012.

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Building Business on Facebook is Crazy

For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment...

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Hyper-Local News Websites, Work-Flow and WordPress. Fall 2019.

What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad...

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What Happens When Local Newspapers Downsize or Shut Down.

Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local...

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Hyper Local News Best Practices Spring 2019

Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space....

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Poynter Scandal – Why Very Few Trust Newspapers & Mainstream Media

The dying legacy media. Sad to watch our former information gatekeepers called newspaper, TV and Radio bleed jobs. Local newspapers...

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Hyper-Local News and Marketing Update Spring 2019

We started our hyper local news and marketing journey back in 2007. While attending a NYC conference, speaker Jeff Jarvis...

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