Profit First Newspaper Websites

Digital first is good, but profit first is better. That’s the focus of our latest keynote presentation addressing the growing frustration voiced by local media operators. Newspaper publishers, broadcast general managers and hyper local bloggers are no longer interested in just having cool websites with growing site traffic, Facebook fans and Twitter followers. Building a sustainable business is now a top priority. Growing revenue share is no longer a secondary concern.

Below: presentation slides I used from recent NENPA 2012; New England Newspaper & Press Association convention in Boston.

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