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Using LOCAL to Win on Web
Didn’t get a copy of the new Philly Ad Club Magazine? Here’s my latest article that they published. Using ‘Local’ to Win on the Web “The action on the local media battlefield is focusing on the Web.Newspapers are scrambling to make up losses in classified advertising.TV stations are scrambling to cover declines in automotive and political ads. Radio operators…
Hairbands and the Personal Media Revolution
Stopped into the Borgata in Atlantic City this past Saturday night. Making my way thru this very popular casino, I peered into the window of a small club there, called the Gypsy Bar. Well whadd’ ya know. It’s CC Deville, hairband guitarist and Vh1 reality star from 80’s rock band; Poison. He was playing a handful of…
Dirty Little Secret. Little Profit in Web Buying?
Love that new show on AMC called Madmen. ( short for Madison Ave men ). The story of a 1960’s advertising agency pushing Lucky Strikes, Department stores, etc. Great snapshot of that time in advertising history. It’s especially interesting from the viewpoint of where advertising is headed today. Placing big buys on Broadcast and in Newspapers garners a…
Toxic Move from Radio to Internet
From Philebrity.com: AUG 2008 – In the 80′s and 90′s, I was a Philly Radio DJ called Mel Toxic, working at stations like WYSP, WDRE, WPST, WKDU, and WIFI. As a native Philadelphian, being on the air here was a dream come true. Working on the same team as Stern & Debella at WYSP, or being a…
Search and Social -BETA-
TRIAL PLACEHOLDER
Radio plays catch up with Internet, NAB
Compared to past years, there is a dramatic increase in the number of Internet oriented panels at the upcoming NAB Radio show, next week in Charlotte. Good thing too. Locally focused advertisers are spending more money online, and Radio (as well as TV & Newspapers) are in a good position to leverage this. But will they do what it…