Local news & info sites need more than just a banner sales strategy. While display ads are still a major part of online advertising, they’ll certainly not be the cash cow you hoped for. Instead, consider a variety of other revenue streams, like Local News Incubators, to quickly move to sustainability. Counter-intuitively, some of the best revenue producers are offline.
Here’s a graphical look at the business plan we developed, and are deploying in a mid-size market. This road map uses proven tactics that are already working independently, in many markets. We’re rolling this out in measured increments, not all at once. This allows for ability to build a solid foundation, prior to adding more complex elements.