Speaking & Keynotes

Keynote & Speaking Topics

Mel Taylor & Get Smart Digital can keynote your next event. Workshops, seminars and training focused on DIGITAL is our specialty. Custom topics on request. Some sample topics:

Career Preparation & Re-invention in the Digital Age

In this hyper-competitive marketplace, downsizing & pay cuts are the norm. Demand for some older skill-sets will not return to past levels. This session is for those who want to supercharge, or completely change their career. Those rebounding from a lay-off, students ready to graduate, or those getting back into the workplace will also benefit from this very popular session.

Career & life re-invention
What direction should I go in? How do I start the process?
Using the Internet & other digital tools for advancement
Self-improvement & personal motivation
Thriving in downsized, hyper-competitive job market
Internet Common Sense for the Executive

As a business owner or company executive, keeping up with the latest communications tools is a mandatory and fast moving part of the job. With the explosion of the Internet and other digital platforms, choosing the right tool and how to properly use it, could prove to be a daunting task.

Overview of top, social & digital networking techniques
Facebook, Linked-in, Twitter, YouTube, Mobile, Word Press blogs
Effectively use of tools for maximum impact
Common pitfalls to avoid
Digital Resume; Using Linked-in to find a Great Job

The employment market is tight. How do you stand out and increase your chance of landing that job? This session is for those rebounding from a lay-off, getting back into the workplace, or those looking to change careers. Recent or soon-to be graduates will also benefit. It’s time to super-charge your career! Session topics include:

Setting up & maximizing your Linked-in page
How companies look for, and evaluate potential employees
Avoiding the biggest online mistakes of job seekers
Using Facebook, Twitter and blogs to position yourself as an industry expert
Google, Facebook & Twitter for Small Business

50% of small business owners still don’t take full advantage of no-cost Internet marketing tools. In this powerful session, we’ll share step by step instructions on how to use these free tools to increase phone calls, foot traffic and sales for your business. Session topics include:

Social Media Marketing: promotions & advertising on the cheap
Understanding basic web and online advertising terms
Getting found on Google; simple search tips
Fixing common website mistakes
Case studies: successful businesses using Facebook & Twitter
Grow your following, monitor and respond to customers
Social media guidelines for your employees
Facebook personal page vs. a Facebook business page
Small Business Websites using WordPress

Understanding WordPress publishing platforms
Templates & themes
Hosting options
Widgets & plug-ins
SEO, Search engine optimization
Using Popular Business Productivity tools

Microsoft Office: Word, PowerPoint, Excel
Online Storage: DropBox & Google Drive
Photo: Picasa.com & Photoshop Elements
Video Recording: Camtasia & Screenr
Email: Gmail, MailChimp, Aweber
Google for Business: Docs, Calendar, Places, Google Voice
Online Conferencing: GoToMeeting.com, Skype.com, Join.me

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