On March 18, Inland Press responded once again to the newspaper industry’s interest in hyper local competition and the growth of Patch. They invited me to do an encore of the session that was originally presented in St. Petersburg, Florida a few weeks ago, at the Key Executives conference. See …
NAA: Newspapers Can Beat Patch 1.19.11
Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.