Shit Hitting Fan for Local Media
The shit is really starting to hit the fan for local media. This time, with more shit and a more powerful fan. Newspaper, Radio & TV managers are in a heightened state of panic due…
borrell
WWSB Sarasota; TV Website Makeover for Revenue
Do local television websites needs a revenue makeover? We think so. Leveraging the power of TV’s on-air reach and sales force….and combining that with the latest digital platforms….could really boost a broadcaster’s bottom line. It…
Meredith TV Hyper Local Fail. DataSphere Wins Again.
Meredith TV admits they can’t sell local web. The broadcaster recently handed off one of the most critical pieces of their business to the crew of 20-somethings at DataSphere; the tech company/call center in Bellevue, Washington. WATCH…
Hyper Local Business Models for News Media
What’s the best business model for a newspaper, broadcast or hyper local news site? What if the answer was as simple as running your website like a real business, with a profit-first strategy? This kind of…
Mega Conference Recap 2011
Inlander April 2011 Mel Taylor
Key Executive Multi-Media; Patch
Just got back from the Multimedia Key Executives Conference in St. Petersburg, Florida. It was a record breaker as the SNA, Inland Press and SNPA joined forces to create this ‘must attend’ event of the…