Hyper Local News & Marketing
We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory.
Gannett in Tampa just launched 40 hyper-local websites, supported by WTSP-TV News 10. In theory, that’s a good thing….since hyper-local is hot. But in reality, this move is quite questionable
Gannett Broadcasting putting some of their local web sales on auto pilot? The media titan announced they’ll join Raycom, LocalTV LLC and other digitally frustrated media properties in outsourcing some web efforts. No surprise, they’re