Hyper Local News & Marketing
Gotta hand it to the fast growing DataSphere. The online solutions vendor has done deals with LocalTV LLC, Raycom and others. Could their offerings threaten WorldNow, Triton, and Emmis Interactive? Better yet, could their business model even
The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these
Traditional media execs got another digital wake call with the demotion of a respected Newspaper editor. The Reason? “he did not have the background in digital media necessary to lead the paper going forward.” Are we on the verge of a massive, media management overhaul?
Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson,
Can Radio beat Newspaper in the online news space? Here’s part 1 of last week’s webinar we did for a group of Radio executives. Merlin Media and Genesis Communications are
How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed
How to leverage local bloggers and guest contributors.
How to leverage local bloggers and guest contributors.
On March 18, Inland Press responded once again to the newspaper industry’s interest in hyper local competition and the growth of Patch. They invited me to do an encore of
Remnant ad networks can be a deadly revenue stream for local media. It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability to put local
Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.
Editorial leaders like Jeff Jarvis, Jay Rosen & John Paton have lead the charge to create powerful, online news organizations. Now we need specialists in local revenue & sales models