NAB and RAB Radio Show 2010. Digital still being given lip service by Broadcasters? Maybe, since Radio barely pulls 2% of online revenue share. Cool websites are not enough & streaming is still a money suck. Here’s a list of top 10 web revenue mistakes that Radio must address before it can find true, interactive success.
Investors and fund managers are growing impatient. They wrote you a check based on the unrealistic pitch you threw at them: “I will build you a really cool, high traffic website” But after many years of red ink, where’s the money?