Old School Media Execs: Digital Drag

Traditional media execs got another digital wake call with the demotion of a respected Newspaper editor. The Reason? “he did not have the background in digital media necessary to lead the paper going forward.” Are we on the verge of a massive, media management overhaul?

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Tribune’s Randy Michaels Back to Radio

Merlin Media; the investment group led by Randy Michaels, swooped in and took advantage of the faltering media company known as Emmis Radio. Randy picked up three sweet properties for a song….WKQX-FM

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For Publishers Only. Website Money Pit

Description of a training session and workshop that I do more often. For Publishers Only. The Un-varnished Truth about Newspaper Website Business Models. Mel Taylor Media exposes why most local

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How To Beat Patch. SNA Webinar

How To Beat PATCH and Other New, Local Web Competitors Tuesday, December 14, 2010 1:00 PM Eastern Time From Suburban Newspapers of America website: An overwhelming number of SNA members

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Help Teens Avoid Facebook Mistakes

Here’s my latest keynote session and workshop devoted to helping parents, teachers and employers better understand the Internet usage of young adults. What Kids Don’t Want U 2 Know About

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Patch, Reach Local & Pandora

The new, local online competition; more than just the other newspaper or TV station across the street. Outsiders like Patch, Reach Local, Groupon and Pandora are hell-bent on siphoning ad

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ONA 10. TBD Not Focused On Profit?

Jim Brady at ONA10. Is patch evil? The folks at Reach Local and Patch are snickering. They love watching newsroom & old-school TV execs put in charge of TBD.com revenue generation for Allbritton in DC.

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Patch Not-So-Secret Plan

Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.

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Email Marketing 101 for Newspapers

Here are some excerpts from a recent webinar we conducted for members of the SNA; Suburban Newspapers of America. The session was Email Marketing 101 for Revenue. This webinar also

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