Traditional media execs got another digital wake call with the demotion of a respected Newspaper editor. The Reason? “he did not have the background in digital media necessary to lead the paper going forward.” Are we on the verge of a massive, media management overhaul?
Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.