Selling CPM: How to Kill Local Media

We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory.

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internet marketing atlantic city advertising marketing

NAB Radio Show, Web Revenue Chokepoints

NAB and RAB Radio Show 2010. Digital still being given lip service by Broadcasters? Maybe, since Radio barely pulls 2% of online revenue share. Cool websites are not enough & streaming is still a money suck. Here’s a list of top 10 web revenue mistakes that Radio must address before it can find true, interactive success.

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CNPA California Newspaper Conference 2012

NAB Radio and Web-sales

It was an interesting NAB Radio Conference, (National Association of Broadcasters) here in Philadelphia. I was invited to do a session on Web sales. It was called: How can Radio learn

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