Selling CPM: How to Kill Local Media More »
We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory.
Morris Reunites Web & Print Staff More »
For years, Internet research analysts have scared Newspaper and Broadcast companies into thinking they had to create a separate staff for digital. While it sounds good on paper and some
Valuation of Digital Assets. Inland Press More »
Local online news & info is about to enter it’s next phase. Newspaper, TV, Radio and hyper local operators can no longer run digital with their fingers crossed. Having editorial execs drive
Digital Diagnostic for Radio Websites More »
Can Radio beat Newspaper in the online news space? Here’s part 1 of last week’s webinar we did for a group of Radio executives. Merlin Media and Genesis Communications are
Newspaper’s Digital Competition More »
How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed
Hyper Local Business Models for News Media More »
What’s the best business model for a newspaper, broadcast or hyper local news site? What if the answer was as simple as running your website like a real business, with a
Protected: Pricing your Online Ad Inventory More »
There is no excerpt because this is a protected post.
Inland Press; Patch & Hyper Local More »
On March 18, Inland Press responded once again to the newspaper industry’s interest in hyper local competition and the growth of Patch. They invited me to do an encore of
Revenue: Online Community Journalism More »
TCU in Fort Worth recently played host to an excellent journalism workshop focused on helping community newspapers turn a profit with their websites. I was invited to speak to this
Recap: 2011 Key Executive Conference More »
Here are some prime take-aways from the 2011 Key Executive Multi-media conference, held in St. Petersburg, Florida, Feb 21-23. Take your foot off the brake. You can’t make meaningful web
Google Targets Local Business More »
Reach Local is one of the most aggressive purveyors of digital marketing solutions for small business. With a team of internet marketing consultants in most major markets, they have deftly