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API: Hyper-Local News and Revenue Training

American Press Institute will feature the session: “What’s the Business Model” by Mel Taylor Media. Digital competitors like Groupon, Reach Local and Patch grabbing ever larger amounts of local ad dollars. How can Newspaper be pro-active? Also covered: revenue tactics of online-only publishers like Huffington Post and Gawker Media. Find out how these digital competitors are driving revenue.

Hyper Revenue Watch

Patch Not-So-Secret Plan

Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.