Hyper Local News & Marketing
The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these
How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed
Watch clip that was produced as an “intro” to the all-new Patch site in South Carolina.
Talking with Warren Webster; president of Patch. Discussing the opportunity in local community journalism.
Talking with Warren Webster; president of Patch. Discussing the opportunity in local community journalism.
On March 18, Inland Press responded once again to the newspaper industry’s interest in hyper local competition and the growth of Patch. They invited me to do an encore of
Just got back from the Multimedia Key Executives Conference in St. Petersburg, Florida. It was a record breaker as the SNA, Inland Press and SNPA joined forces to create this
American Press Institute will feature the session: “What’s the Business Model” by Mel Taylor Media. Digital competitors like Groupon, Reach Local and Patch grabbing ever larger amounts of local ad dollars. How can Newspaper be pro-active? Also covered: revenue tactics of online-only publishers like Huffington Post and Gawker Media. Find out how these digital competitors are driving revenue.
The new, local online competition; more than just the other newspaper or TV station across the street. Outsiders like Patch, Reach Local, Groupon and Pandora are hell-bent on siphoning ad
Jim Brady at ONA10. Is patch evil? The folks at Reach Local and Patch are snickering. They love watching newsroom & old-school TV execs put in charge of TBD.com revenue generation for Allbritton in DC.
Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.