TVB

Selling CPM: How to Kill Local Media

ByMel Taylor October 23, 2012September 17, 2014

We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory. With online ad inventory growing…

Hyper Local Business Models for News Media

ByMel Taylor July 25, 2011January 3, 2018

What’s the best business model for a newspaper, broadcast or hyper local news site? What if the answer was as simple as running your website like a real business, with a profit-first strategy? This kind of…