Morris Reunites Web & Print Staff
For years, Internet research analysts have scared Newspaper and Broadcast companies into thinking they had to create a separate staff for digital. While it sounds good on paper and some of that strategy works in…
web
INMA Audience Summit; Mel Taylor PPT
Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson, John Newby and everyone who…
Newspaper’s Digital Competition
How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed on Mainline by indie website;…