Traditional Radio Declines by 16%. Internet Radio Up 39%.

According to Standard Media Index’s latest data, Digital advertising for January 2016 was up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015.

SMI saw investment in video sites increase 39% and social media sites were up 56%.

Traditional radio advertising was lower in January and declined by 16% compared to January 2015.

Television’s total market share is currently 59%, having dropped by 2 percentage points from 61% in January 2015.

Broadcast TV grew by 9% and cable TV ad spend slipped by 3%.

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