Are you using email, customer database, and newsletter tools properly? Maybe you have email blasts that go out with the latest headlines. That’s a good start. But have you considered using email lists for communicating with not only readers, but advertisers as well?
Frustrated that your current email & database tools are expensive, clunky and controlled by one department in your company? We suggest that you consider a variety of new email tools that are faster, easier, cheaper and just plain cool.
We’ve used Mail Chimp, Constant Contact and the typical vendors that many TV, Radio and Newspaper companies use. But by far…our favorite…is Aweber. We use it all the time for our clients, as well as our personal sites like MelTaylorMedia.com and BrigantineNOW.com. Here are some ways to maximize your email efforts:
- Alerts & Daily Headlines
What to do this Weekend
- Calender of events
Newsletter for Advertisers
- Tips & news to help the local business community
- Announce latest packages & advertising specials
- Last minute, remnant deal offer
Watch this video for an overview of Aweber; quite possibly the best email marketing tool on the market today.