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How to... | Hyper Revenue Watch | Newspaper | Popular Posts | Radio | Sales
A Digital Sale is Made on Every Call
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When…
How to Create Banner Ads that Work
Do you know the difference between a GOOD & BAD banner ad? And what exactly, makes that ad good or bad? Online design & copy can make or break your advertising campaign. WATCH VIDEO: How…
Can Radio Re-Invent for Hyper-Local Web Sales?
Every so often, you have to re-invent yourself. When you’re a Radio DJ with a goofy mullet haircut, it’s even more important to change. (especially if you’re hanging with hair bands) If we’re smart, we re-invent…
TownSquare Radio in Atlantic City – PROMO FAIL?
A local TownSquare Media radio station was doing Kenny Chesney ticket runs in South Jersey recently. Cat Country 107.3 took their morning show and promo posse to Brigantine, a small beach town just north of…
Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Newspaper & Broadcast Web Sales Fail
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and…
Website Audits for Better Sales
You may need a thick skin for this one. Each week, we audit a local media site for common, yet easy to fix errors. Putting more revenue on the books will make you quickly forget…
Vocabulary Test Pt 1
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Better Banner Design
Banner design and copy points can make or break an online campaign.
Best Practices: Online Media & Sales Kit
Most printed media and sales kits never get read. Why? Mainly because they just boast about how great the Newspaper, TV or Radio company is. They rarely describe the benefits that an advertiser will enjoy. Too…
TOP 5 Fixes for Newspaper Web Revenue & Sales
Got some good news….and some bad news. Let’s get the bad news out of the way first. Newspaper, TV and Radio stations still run their websites and digital operations like a hobby….not a business. Translation:…
Running Digital as Profit-First Business
Local media and online revenue expert; Mel Taylor, was a main speaker at the recent California Newspaper Publishers Associations Summit in San Jose. His session, Run your Newspaper Website as a Profit-First Business was well received and highly rated. Take a quick peek.
Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Radio Reps Being Lured to Digital
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward web. That’s why we’re stoked…
Web Revenue Mistakes of Broadcast & Print
TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and Google that are now getting…