Web Sales 101 

  • Internet Vocabulary
  • Google and Search
  • Digital Competition
  • How Local Biz uses Web

Web 201  

  • Ad Units & Placement
  • Online Creatives & Copy

Web 301 

  • Facebook and Social Media
  • Online Video; YouTube
  • Email and Database
  • Mobile, Tablet, SMS
  • Integrated Web Programs

Web 401            

  • Daily Deals
  • Directories
  • Web Contests & Promotions

Content Basics

  • Layout, Functionality
  • Social; Facebook and Twitter
  • Writing for Web
  • Online Video & YouTube
  • SEO for Newsrooms
  • Writing for Web