Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio & newspaper dead? Not
Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip
WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models
Still no sustainable business model for online news? That’s crazy talk!
Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?