7 Habits of Profitable, Hyper Local News

Still no sustainable business model for online news? That’s crazy talk!

Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?

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Tribune WGN in Chicago. Web Sales Fail.

Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we

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RAB Radio Advertising Bureau Mel Taylor

Profit First, Local News Websites

Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.

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