Television

7 Habits of Profitable, Hyper Local News

Still no sustainable business model for online news? That’s crazy talk!

Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?

Tribune WGN in Chicago. Web Sales Fail.

Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we scratch our head when we still see dumb inventory management. Even though we love that they use WordPress as a …

Tribune WGN in Chicago. Web Sales Fail. Read More »

Patch Pain Obscures Success of Indie Hyper local News

The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink stained editors & broadcast newsrooms snicker at the mis-steps of the top heavy PATCH, there’s a growing cadre of lean …

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Local TV WCPO Readies Paywall. Advertisers Pack Bags?

The E.W. Scripps Co.-owned WCPO in Cincinnati will erect a traffic & advertiser killing paywall in January 2014. They call the paywall “the first-ever premium subscription service for a TV station’s digital content. We call it a really bad idea. Local TV adopts bad idea from failing Newspapers. Seems like the …

Local TV WCPO Readies Paywall. Advertisers Pack Bags? Read More »

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