Hyper Local News & Marketing
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond
Re-inventing the Newspaper. Why? Because it’s not journalism that’s dead,. Rather, it’s the print platform that’s on it’s last legs. What business are you in? Radio? TV? Newspaper? Watch this
Jarvis Bloomberg News Sept 2014 from Get Smart Digital on Vimeo.
Still no sustainable business model for online news? That’s crazy talk!
Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?
Do you know the difference between a GOOD & BAD banner ad? And what exactly, makes that ad good or bad? Online design & copy can make or break your
Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink
The E.W. Scripps Co.-owned WCPO in Cincinnati will erect a traffic & advertiser killing paywall in January 2014. They call the paywall “the first-ever premium subscription service for a TV station’s
Local TV is in our digital cross hairs this month. Click thru to watch a ONLINE MEDIA KIT review of TV station in Nashville. It’s true. Most broadcasters still stumble
For the most part, local TV station websites stink. I mean really stink to high heaven. Why do I say that? Well, because I spent a lot of time working
Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.
Am I imagining things? A local Nashville TV station; WKRN, is helping Google grow it’s local internet revenue. Let me say that one more time, in a slightly different way.