Hyper Local News Sites Archives

Why We Started Get Smart Digital

ByMel Taylor August 15, 2020August 22, 2020

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt your digital growth. Then we…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch

Hyper-Local News Websites, Work-Flow and WordPress. Fall 2019.

ByMel Taylor September 3, 2019August 23, 2020

What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad you asked. Driving traffic to local news websites via social media is getting tougher. Unless you pay to boost. Even if you do, most of your followers / fans / subscribers will still NOT see…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch

Hyper Local News Best Practices Spring 2019

ByMel Taylor May 6, 2019August 23, 2020

Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious of vendors who re-package open source solutions. You will overpay. Enabling local commerce is job #1 Sharing local news and info is important, but a…

Hyper Local News Sites | Hyper Revenue Watch

Best Practices 2018. Hyper Local News and Marketing Strategy.

ByMel Taylor September 10, 2018September 12, 2018

What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online publishing platform. Now serving 30% of the world’s websites. Even 3rd party companies that claim to specialize in Broadcast or…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | WordPress

Innovators Dilemma Predicted The Demise and Fall of Old Media

ByMel Taylor February 2, 2018August 23, 2020

The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main asset: community influence. That’s what really matters. Websites and social media will not bail them out. A New York Times…

Hyper Local News Sites | Hyper Revenue Watch

Using Drones for Hyper-Local News Coverage

ByMel Taylor September 11, 2017December 10, 2017

Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself the start of a much-needed local news organization. Invest in a drone, and you could soar to new heights and leap-frog most local TV, Radio and Newspapers. Hyper Local…

Hyper Local News Sites | Hyper Revenue Watch | Radio

News Talk Radio Stations Still Dropping Ball With Web.

ByMel Taylor August 29, 2017December 10, 2017

After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have the BEST opportunity to leverage the Internet, and leap frog over the local newspapers competition. But are they doing it?…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | Sales | WordPress

WordPress, Podcasting & Social Media vs Newspaper & Radio News

ByMel Taylor August 17, 2017August 23, 2020

WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it possible to profitably monetize a community website? The short answer is yes. The slightly longer answer is hell yeah. How…

Is WordPress a Local Newspaper & Radio Killer?

ByMel Taylor February 25, 2017August 23, 2020

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener count. Online news & info…

Hyper Local News Sites | Hyper Revenue Watch

Hyper-Local Fail: Newspaper, TV and Radio News Online.

ByMel Taylor March 18, 2016September 12, 2018

When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale of The Washington Post to Jeff Bezos of Amazon, The Philadelphia Inquirer becoming a non-profit, and newspapers pinning their hopes on pay-walls. These are big…