Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious of vendors who re-package open source solutions. You will overpay. Enabling local commerce is job #1 Sharing local news and …
Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial …
Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back. Read More »
Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt …
What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online publishing platform. Now serving 30% of the world’s websites. Even 3rd party companies that claim …
Best Practices 2018. Hyper Local News and Marketing Strategy. Read More »
The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main asset: community influence. That’s what really matters. Websites and social media will not bail them …
Innovators Dilemma Predicted The Demise and Fall of Old Media Read More »
Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself the start of a much-needed local news organization. Invest in a drone, and you could soar to new heights and leap-frog most local TV, …
After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have the BEST opportunity to leverage the Internet, and leap frog over the local newspapers competition. …
News Talk Radio Stations Still Dropping Ball With Web. Read More »
WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it possible to profitably monetize a community website? The short answer is yes. The slightly longer …
WordPress, Podcasting & Social Media vs Newspaper & Radio News Read More »
Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener …
When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale of The Washington Post to Jeff Bezos of Amazon, The Philadelphia Inquirer becoming a non-profit, and newspapers pinning their hopes …
Hyper-Local Fail: Newspaper, TV and Radio News Online. Read More »