Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you…
What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad you asked. Driving traffic to local news websites via social media is getting tougher. Unless…
Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious of vendors who re-package open…
Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at…
What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online…
The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main…
Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself the start of a much-needed local news organization. Invest…
After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have…
WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it…
Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local…
When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale of The Washington Post to…
WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast…