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Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt your digital growth. Then we…

Hyper Local News Sites | Hyper Revenue Watch | Popular Posts

Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial execs. As the lone Internet revenue…

Hyper Local News Sites | Hyper Revenue Watch

Best Practices 2018. Hyper Local News and Marketing Strategy.

What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online publishing platform. Now serving 30% of the world’s websites. Even 3rd party companies that claim to specialize in Broadcast or…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | WordPress

Innovators Dilemma Predicted The Demise and Fall of Old Media

The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main asset: community influence. That’s what really matters. Websites and social media will not bail them out. A New York Times…

Hyper Local News Sites | Hyper Revenue Watch | Radio

News Talk Radio Stations Still Dropping Ball With Web.

After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have the BEST opportunity to leverage the Internet, and leap frog over the local newspapers competition. But are they doing it?…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | Sales | WordPress

WordPress, Podcasting & Social Media vs Newspaper & Radio News

WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it possible to profitably monetize a community website? The short answer is yes. The slightly longer answer is hell yeah. How…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Popular Posts | WordPress

Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener count. Online news & info…

Hyper Local News Sites | Hyper Revenue Watch

Hyper-Local Fail: Newspaper, TV and Radio News Online.

When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale of The Washington Post to Jeff Bezos of Amazon, The Philadelphia Inquirer becoming a non-profit, and newspapers pinning their hopes on pay-walls. These are big…

Hyper Local News Sites | Hyper Revenue Watch | Popular Posts | WordPress

Newspaper, TV & Radio Disrupted by Fast Moving WordPress

WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast properties, as well as divisions within The New York Times, People Magazine and other media orgs with brains and a…