Hyper local news
ONLINE MARKETING
Hyper Local News
How to fill the void left behind by declining newspaper industry.
Website Development
Powered by WordPress. Easy to use and manage websites.
Digital Marketing & PR
Email, Social Media, Search and Content Marketing. How to craft and manage your message.
Video & Podcasting
Leveraging online video and audio podcasts to grow your business.
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Social Media Not Enough. Why Local Business needs a Professional Website
Relying entirely on social media is risky. No matter how free and easy, you don’t own your Facebook, Twitter, Instagram...
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Political & Social Justice Activism: Another Nail in Newspaper’s Coffin
More local newspapers will shut down this year. Those still hanging on will either reduce pages or days of publication....
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Why We Started Get Smart Digital
Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works...
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KMIR TV Website Review
How to fix common website errors. This video features the KMIR-TV Palm Springs Website Review from July 2012.
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Building Business on Facebook is Crazy
For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment...
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Hyper-Local News Websites, Work-Flow and WordPress. Fall 2019.
What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad...
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What Happens When Local Newspapers Downsize or Shut Down.
Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local...
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Hyper Local News Best Practices Spring 2019
Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space....
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Poynter Scandal – Why Very Few Trust Newspapers & Mainstream Media
The dying legacy media. Sad to watch our former information gatekeepers called newspaper, TV and Radio bleed jobs. Local newspapers...
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Hyper-Local News and Marketing Update Spring 2019
We started our hyper local news and marketing journey back in 2007. While attending a NYC conference, speaker Jeff Jarvis...
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