Get Smart Digital Services | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Radio | Success Stories

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt your digital growth. Then we…

Hyper Revenue Watch | Newspaper | Sales | Social Media

Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market position? Third question: what group of brain scientists let that happen? Stop the madness. Geez. If there’s one thing that…

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Popular Posts | WordPress

Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener count. Online news & info…

Hyper Revenue Watch | Newspaper | Podcasting | Podcasting & Audio on Demand | Radio

PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of these facts, how can heritage…

Newspaper | Radio

Small Business Marketing Makeover, Radio & Newspaper Decline

For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press & FCC controlled airwaves) Before the Internet became wide-spread and easy to use, business owners had no choice but to deal with fast-talking broadcast and newspaper…

Hyper Revenue Watch | Newspaper

Newspapers Falling Faster Than You Think

The sky is falling on print newspapers faster than you think. Last October, a McKinsey report declared, “We believe that many of the people likely to abandon print newspapers and print consumer magazines have already done so…. We believe most of this core audience — households that have retained their print subscriptions despite having access to broadband — will…

Hyper Local News Sites | Hyper Revenue Watch | Newspaper

Digital Disruption. Atlantic City Media

#1. Warren Buffett ( BH Media ) buys AC Weekly. Good move. This certainly strengthens the portfolio that includes Press of Atlantic City and the collection of ex-Catamaran Media weeklies along the Jersey Shore. We always thought that AC Weekly was stronger than the AC PRESS’s weekly “At The Shore”. #2. Local programming at TV-40…

Hyper Revenue Watch | Newspaper

3 Become 1. Philly.com Swallows Internal Competition

The ‘too smart for their britches’ folk at the Philadelphia Inquirer, Daily News & Philly.com finally did the inevitable. They stopped competing with themselves. From their newsroom: The websites for the Philadelphia Inquirer and Philadelphia Daily News will be shuttered in December, with Philly.com becoming the sole location for the company’s digital products. The changes…