Newspaper

Web 101 for Local Business Workshops

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt …

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Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market position? Third question: what group of brain scientists let that happen? Stop the madness. Geez. …

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Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener …

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PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of …

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Small Business Marketing Makeover, Radio & Newspaper Decline

For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press & FCC controlled airwaves) Before the Internet became wide-spread and easy to use, business owners had no choice but to deal …

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If Steve Jobs Ran Your Newspaper, TV or Radio Station

Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond epic. There’s not many who could change the world of personal computers, music, phones and animated films in one lifetime. …

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The Re-Invention of Newspaper, TV & Radio Journalism

Re-inventing the Newspaper. Why? Because it’s not journalism that’s dead,. Rather, it’s the print platform that’s on it’s last legs. What business are you in?  Radio? TV? Newspaper? Watch this video from 2009 from Michael Rosenblum. Most of what Mike shares, still holds true today.

Newspapers Falling Faster Than You Think

The sky is falling on print newspapers faster than you think. Last October, a McKinsey report declared, “We believe that many of the people likely to abandon print newspapers and print consumer magazines have already done so…. We believe most of this core audience — households that have retained their print subscriptions …

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Can Newspaper win Local News Web Battle ?

Can Newspapers dominate the local Web? Will newspapers retain their leading position in the local online news space? Can another local media entity or pure-play take a successful run at them, or will an outsider like Facebook, ACprimetime.com or Google come in for the kill? As an example of the …

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Digital Disruption. Atlantic City Media

#1. Warren Buffett ( BH Media ) buys AC Weekly. Good move. This certainly strengthens the portfolio that includes Press of Atlantic City and the collection of ex-Catamaran Media weeklies along the Jersey Shore. We always thought that AC Weekly was stronger than the AC PRESS’s weekly “At The Shore”. …

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