Poking fun and keeping them honest. That’s what Newspapers used to do with local politicians. Some call it watchdog journalism or doing your civic duty. But over time, local media companies lost their backbone for this kind of story telling. Not only have these TV, Radio & Newspapers lost their …
The ‘too smart for their britches’ folk at the Philadelphia Inquirer, Daily News & Philly.com finally did the inevitable. They stopped competing with themselves. From their newsroom: The websites for the Philadelphia Inquirer and Philadelphia Daily News will be shuttered in December, with Philly.com becoming the sole location for the …
3 Become 1. Philly.com Swallows Internal CompetitionRead More »
How to price ads for online news sites: Flat fee or CPM?”>How to price ads for online news sites: Flat fee or CPM? How to Sell Online Inventory. CPM, Cost per thousand, or Flat Fee?
Let’s go back a bit to see if some of these training videos are still relevant. We did these in 2011, when we worked with TCU; Texas Center for Community Journalism. Stop calling your online Newspaper….”the web”. How to approach skeptical advertisers who may be uncomfortable with digital advertising in general, …
Texas School of Journalism. How to Sell Newspaper Websites.Read More »
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, …
Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in …
Don’t feel so bad about your website. Even the New York Times admits that their digital business model & execution is seriously lacking. That’s according to this infamous ‘leaked’ report that documents the paper’s struggle to embrace and succeed at online publishing. None of this stuff is a surprise. To us …
Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article in the Wall Street Journal highlighted this crisis via the explosion of news sites and the Ad inventory contained within, …
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink stained editors & broadcast newsrooms snicker at the mis-steps of the top heavy PATCH, there’s a growing cadre of lean …
Patch Pain Obscures Success of Indie Hyper local NewsRead More »
Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that’s not saying much. TV and Radio …
Why Newspaper, TV & Radio Must Become Digital AgenciesRead More »