Hyper Local News & Marketing
How to price ads for online news sites: Flat fee or CPM?”>How to price ads for online news sites: Flat fee or CPM? How to Sell Online Inventory. CPM, Cost
Let’s go back a bit to see if some of these training videos are still relevant. We did these in 2011, when we worked with TCU; Texas Center for Community Journalism.
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not
Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on
Don’t feel so bad about your website. Even the New York Times admits that their digital business model & execution is seriously lacking. That’s according to this infamous ‘leaked’ report
Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink
Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner
Here’s a real world case study of how WordPress can keep a Radio advertiser happy. WordPress is our sales weapon of choice. It reduces cost of operations by over 50%,
New Research Looks at Craigslist’s Damaging Blow to Local Newspapers PRESS RELEASE: NYU Stern Professor Robert Seamans draws lessons for media industry on how to handle future shocks In a
Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.
What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing