How to Sell Online Inventory. CPM or Flat Fee?
How to price ads for online news sites: Flat fee or CPM?”>How to price ads for online news sites: Flat fee or CPM? How to Sell Online Inventory. CPM, Cost per thousand, or Flat Fee?
Texas School of Journalism. How to Sell Newspaper Websites.
Let’s go back a bit to see if some of these training videos are still relevant. We did these in 2011, when we worked with TCU; Texas Center for Community Journalism. Stop calling your online Newspaper….”the web”. How to approach skeptical advertisers who may be uncomfortable with digital advertising in general, or specifically your Website. Why…
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A Digital Sale is Made on Every Call
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, that’s a sale. They ‘sold you’…
Moneyball: Fixing Newspaper Web Sales
Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in last place and squeaking by…
Even New York Times Admits Digital Deliquency
Don’t feel so bad about your website. Even the New York Times admits that their digital business model & execution is seriously lacking. That’s according to this infamous ‘leaked’ report that documents the paper’s struggle to embrace and succeed at online publishing. None of this stuff is a surprise. To us anyway. Secretly, those inside many local…
Local Newspaper & TV Still Use Failing CPM Model
Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article in the Wall Street Journal highlighted this crisis via the explosion of news sites and the Ad inventory contained within, along with automated ad exchanges…
Patch Pain Obscures Success of Indie Hyper local News
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink stained editors & broadcast newsrooms snicker at the mis-steps of the top heavy PATCH, there’s a growing cadre of lean & mean indies flying under…
Why Newspaper, TV & Radio Must Become Digital Agencies
Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that’s not saying much. TV and Radio are just now….waking up to…
Case Study: Custom Radio & WordPress Sales Program
Here’s a real world case study of how WordPress can keep a Radio advertiser happy. WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use. It’s keeps getting better as a content management system (CMS). Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales…
Newspaper Classifieds Clobbered By Craigslist
New Research Looks at Craigslist’s Damaging Blow to Local Newspapers PRESS RELEASE: NYU Stern Professor Robert Seamans draws lessons for media industry on how to handle future shocks In a new study, Robert Seamans, assistant professor of management and organizations at the NYU Stern School of Business, and Feng Zhu at Harvard Business School, examine the impact of Craigslist, a…
Profit First, Local News Websites
Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.
Habits of Profitable Local News Sites
What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one person who has the absolute authority to do what it takes… to turn a profit and grow share. This one person…