Hyper Revenue Watch | Newspaper

Texas School of Journalism. How to Sell Newspaper Websites.

Let’s go back a bit to see if some of these training videos are still relevant. We did these in 2011, when we worked with TCU; Texas Center for Community Journalism.  Stop calling your online Newspaper….”the web”.  How to approach skeptical advertisers who may be uncomfortable with digital advertising in general,  or specifically your Website. Why…

How to... | Hyper Revenue Watch | Newspaper | Popular Posts | Radio | Sales

A Digital Sale is Made on Every Call

When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, that’s a sale. They ‘sold you’…

Hyper Revenue Watch | Newspaper | Popular Posts | Sales

Moneyball: Fixing Newspaper Web Sales

Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in last place and squeaking by…

Hyper Revenue Watch | Newspaper

Even New York Times Admits Digital Deliquency

Don’t feel so bad about your website. Even the New York Times admits that their digital business model & execution is seriously lacking. That’s according to this infamous ‘leaked’ report that documents the paper’s struggle to embrace and succeed at online publishing. None of this stuff is a surprise. To us anyway. Secretly, those inside many local…

Advertising | Hyper Revenue Watch | Newspaper | Popular Posts

Local Newspaper & TV Still Use Failing CPM Model

Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article in the Wall Street Journal highlighted this crisis via the explosion of news sites and the Ad inventory contained within, along with automated ad exchanges…

Digital Marketing Services | Hyper Revenue Watch | Newspaper | Popular Posts | Sales

Why Newspaper, TV & Radio Must Become Digital Agencies

Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that’s not saying much. TV and Radio are just now….waking up to…

Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Popular Posts | Radio

Case Study: Custom Radio & WordPress Sales Program

Here’s a real world case study of how WordPress can keep a Radio advertiser happy.  WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use. It’s keeps getting better as a content management system (CMS). Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales…

Hyper Revenue Watch | Newspaper

Newspaper Classifieds Clobbered By Craigslist

New Research Looks at Craigslist’s Damaging Blow to Local Newspapers PRESS RELEASE:  NYU Stern Professor Robert Seamans draws lessons for media industry on how to handle future shocks In a new study, Robert Seamans, assistant professor of management and organizations at the NYU Stern School of Business, and Feng Zhu at Harvard Business School, examine the impact of Craigslist, a…

Hyper Revenue Watch | Newspaper | Sales | Website Reviews & Training

Habits of Profitable Local News Sites

What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one person who has the absolute authority to do what it takes… to turn a profit and grow share. This one person…