How to…

Your Banner Ads Suck. How to Fix Your Internet Marketing Plan.

Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no …

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A Digital Sale is Made on Every Call

When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, …

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How Newspapers Make Money with Online Video

YES, it’s true. Newspapers and other local media companies can make money with online video. Maybe not so much with pre-roll commercials….but there is big bucks with  advertiser-oriented video. Some call them “online info-mercials”. We call them information-based content packages that readers LOVE….and local businesses want to buy. Take a …

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