Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print…
How to drive more revenue from your radio station website and audio stream. This quick video highlights some easy ways to immediately boost your online sales efforts.
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When…
Do you know the difference between a GOOD & BAD banner ad? And what exactly, makes that ad good or bad? Online design & copy can make or break your advertising campaign. WATCH VIDEO: How…
Let’s take a typical banner ad, and make it better. This short video is called: ‘Banner Ad Upgrade. Better Design for Better Results’.
Media kits are often overlooked tools in a local media sales operation. Oh sure, they’re chock full of data and awards about how awesome your local media company is. Unfortunately, the local advertiser doesn’t give…
Need a simple plan to increase your web revenue a your local Newspaper, TV or Radio company? It’s alot easier than you think. Did the boss just increase your online budget? In this week’s video…
Web Marketing 101 for Small Business. Mel Taylor 2012
YES, it’s true. Newspapers and other local media companies can make money with online video. Maybe not so much with pre-roll commercials….but there is big bucks with advertiser-oriented video. Some call them “online info-mercials”. We…
Newspapers ( and broadcasters ) place a great deal of time, money and other resources into their content management system or CMS. It’s the central nervous system of the news operation and it can make…
Before a local advertiser hands over a portion of their marketing budget, they will take a good hard look at your site. They’re not interested in pageviews and CPM’s. All they care about is whether…
Local TV websites seem to be stuck …in regards to their online business models. After all that investment. After all those smart consultants providing direction and expensive research. After all those conferences. And still…..many local…