Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no idea what the client wants….
How to drive more revenue from your radio station website and audio stream. This quick video highlights some easy ways to immediately boost your online sales efforts.
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, that’s a sale. They ‘sold you’…
Do you know the difference between a GOOD & BAD banner ad? And what exactly, makes that ad good or bad? Online design & copy can make or break your advertising campaign. WATCH VIDEO: How to make your banner ads ROCK !
Let’s take a typical banner ad, and make it better. This short video is called: ‘Banner Ad Upgrade. Better Design for Better Results’.
Media kits are often overlooked tools in a local media sales operation. Oh sure, they’re chock full of data and awards about how awesome your local media company is. Unfortunately, the local advertiser doesn’t give a rat’s ass about your media company. They only care about one thing. Their business. Does your media kit show…
Need a simple plan to increase your web revenue a your local Newspaper, TV or Radio company? It’s alot easier than you think. Did the boss just increase your online budget? In this week’s video webinar, we teach Sandra; a Newspaper ad director, how to bring in $500,000 of new web revenue. Click below to…
Web Marketing 101 for Small Business. Mel Taylor 2012
YES, it’s true. Newspapers and other local media companies can make money with online video. Maybe not so much with pre-roll commercials….but there is big bucks with advertiser-oriented video. Some call them “online info-mercials”. We call them information-based content packages that readers LOVE….and local businesses want to buy. Take a look at the video below….
Newspapers ( and broadcasters ) place a great deal of time, money and other resources into their content management system or CMS. It’s the central nervous system of the news operation and it can make or break our online business model. The top 5 CMS issues that frustrate Publishers: Long-term contractual obligations. Limited functionality; expensive…
Before a local advertiser hands over a portion of their marketing budget, they will take a good hard look at your site. They’re not interested in pageviews and CPM’s. All they care about is whether or not the sales rep is going to make them look great online….which will lead to increased sales. Is your…
Local TV websites seem to be stuck …in regards to their online business models. After all that investment. After all those smart consultants providing direction and expensive research. After all those conferences. And still…..many local broadcasters are making the same (easy to fix) mistakes. We wonder if those in charge, are qualified to build their…