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Using LOCAL to Win on Web
Didn’t get a copy of the new Philly Ad Club Magazine? Here’s my latest article that they published. Using ‘Local’ to Win on the Web “The action on the local media battlefield is focusing on the Web.Newspapers are scrambling…
Hairbands and the Personal Media Revolution
Stopped into the Borgata in Atlantic City this past Saturday night. Making my way thru this very popular casino, I peered into the window of a small club there, called the Gypsy Bar. Well whadd’ ya…
Dirty Little Secret. Little Profit in Web Buying?
Love that new show on AMC called Madmen. ( short for Madison Ave men ). The story of a 1960’s advertising agency pushing Lucky Strikes, Department stores, etc. Great snapshot of that time in advertising history….
Toxic Move from Radio to Internet
From Philebrity.com: AUG 2008 – In the 80′s and 90′s, I was a Philly Radio DJ called Mel Toxic, working at stations like WYSP, WDRE, WPST, WKDU, and WIFI. As a native Philadelphian, being on the air…
Radio plays catch up with Internet, NAB
Compared to past years, there is a dramatic increase in the number of Internet oriented panels at the upcoming NAB Radio show, next week in Charlotte. Good thing too. Locally focused advertisers are spending more money online,…
Podcasting as Local Online Strategy: Broadcast vs. Newspaper
A few weeks back, we noted that FOX-TV was smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into this space, since Radio would seemingly…