Back in 2007 when we launched our digital marketing consultancy, local newspaper and radio were still fairly successful. While both of thee traditional media platforms were ramping up their internet based efforts, most were doing the bare minimum. At that time, there was still just way too much money to …
Best Practices for Hyper-Local Website and Marketing Success in 2019 Read More »
We know far too many businesses that do 99% of their marketing and advertising….using Facebook and other Social Media sites. Geez. It’s insane to build a business on land you can’t control. See: Digital Sharecropping. As readers of Get Smart Digital know, we’ve been warning those who leverage Facebook for business …
You’ve Been Warned. Over-Reliance on Facebook Could Kill Your Business. Read More »
It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to love about ‘free’? Fact: Reliable, permission-based marketing cuts through the clutter and land-mines associated with social media. To be sure, …
Old School Email Marketing. More Important, More Effective Than Ever. Read More »
Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial …
Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back. Read More »
Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt …
Back in 2009, I was invited to moderate a panel at a newspaper conference in Hershey, Pa. The session was called: Best Practices of Successful Local Media Companies. For the panel. I picked 2 of the leading voices in hyper-local news at the time. One was Michael Rosenblum, an un-filtered, tough …
Newspapers Had Plenty of Warning. Could Have Been Local Online Powerhouses Read More »
What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online publishing platform. Now serving 30% of the world’s websites. Even 3rd party companies that claim …
Best Practices 2018. Hyper Local News and Marketing Strategy. Read More »
Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no …
Your Banner Ads Suck. How to Fix Your Internet Marketing Plan. Read More »
Design and development of graphics is a critical part of any website management plan. It’s even more important for those running Hyper-Local news & info sites like DownbeachBUZZ.com or ACprimetime.com. Marketing campaigns should always be developed with a ‘digital-first strategy.’ Once a campaign is designed & developed for online, it …
The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main asset: community influence. That’s what really matters. Websites and social media will not bail them …
Innovators Dilemma Predicted The Demise and Fall of Old Media Read More »