Email Marketing | Hyper Revenue Watch

Political & Social Justice Activism: Another Nail in Newspaper’s Coffin

More local newspapers will shut down this year. Those still hanging on will either reduce pages or days of publication. Many will run syndicated content. The Internet started the journalism purge well over 15 years ago. Readers and advertisers no longer interested. And it’s not over yet. Covid accelerated the decline of these once great…

Get Smart Digital Services | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Radio | Success Stories

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt your digital growth. Then we…

Hyper Revenue Watch

Building Business on Facebook is Crazy

For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment as newspaper execs, radio owners and small business operators thought the ‘free’ platforms of Facebook, Twitter & Youtube were a gift from heaven. These folks would ignore our warnings. Some would go so far as…

Email Marketing | Hyper Revenue Watch | Social Media

You’ve Been Warned. Over-Reliance on Facebook Could Kill Your Business.

We know far too many businesses that do 99% of their marketing and advertising….using Facebook and other Social Media sites. Geez. It’s insane to build a business on land you can’t control. See: Digital Sharecropping. As readers of Get Smart Digital know, we’ve been warning those who leverage Facebook for business purposes. Facebook can cut you…

Email Marketing | Hyper Revenue Watch

Old School Email Marketing. More Important, More Effective Than Ever.

It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to love about ‘free’? Fact: Reliable, permission-based marketing cuts through the clutter and land-mines associated with social media. To be sure, we still leverage the free,…