4 Critical Steps for Local Media Web Revenue
Here’s a short clip from the webinar we did yesterday. We talked about the 4 critical steps or benchmarks needed for digital revenue success. In this video, we also skewer those who decided to have…
How to…
Using Email in every way possible?
Are you using email, customer database, and newsletter tools properly? Maybe you have email blasts that go out with the latest headlines. That’s a good start. But have you considered using email lists for communicating…
How to Build an Online Training Website
We build lots of different online tools & platforms for local media companies. With the cost of online video and web development falling, we can crank out some powerful stuff that helps the online publisher…
How an Advertiser Buys Digital from Newspaper
You might think that a small business will buy a banner campaign based on the amount of pageviews you have, or the CPM you’re offering. You also might think that because you’re the big newspaper…
3 Steps to Internet Revenue Success
Most readers of this website know how to run a profitable Newspaper or Broadcast operation. But when it comes to digital, far too many just check their brains in at the door. Confusion reigns. Big…
Newspaper and TV Could Learn From Gawker
Newspaper, TV and hyper local websites could learn alot from a guy like Nick Denton, of Gawker. His site’s subject matter may not be your cup of tea, but the way Gawker Media uses web 2.0…
Top 3 Ways To Use Online Video
Local Newspapers, TV, and Radio websites are still confused about the best ways to use online video for news and indormation. This is still a problem for hyper local and independent sites as well. We…
How Newspaper Makes Money with Online Video
When will local newspaper websites and hyper local blogs start making money with video? Short answer: When they start sharing their video equipment with sales department. For now, the big money in online video is…
Online Video for Advertisers
Newspaper, TV and Radio stink at making money with online video. Much of the blame is due to thinking that newsrooms and programming departments….know what sells. How to make money with online video? Create advertiser-focused…
Steve Jobs Speech to Change Your Life
Steve Jobs did the commencement speech at Stanford University in 2005. Some say it’s a 14 minute talk that could change a life. Hate your job? Confused about the future? Take your health & family for…
How to Transfer a File
Need to move your contracts, documents and PowerPoint stuff to another computer? Watch this.