Here’s a short clip from the webinar we did yesterday. We talked about the 4 critical steps or benchmarks needed for digital revenue success. In this video, we also skewer those who decided to have a Newspaper conference at the luxurious Ritz-Carlton in Naples, Florida this Fall. With cutbacks, layoffs and declining revenue, one would…
Are you using email, customer database, and newsletter tools properly? Maybe you have email blasts that go out with the latest headlines. That’s a good start. But have you considered using email lists for communicating with not only readers, but advertisers as well? Frustrated that your current email & database tools are expensive, clunky and…
We build lots of different online tools & platforms for local media companies. With the cost of online video and web development falling, we can crank out some powerful stuff that helps the online publisher grow their business faster. Recently, we developed an BETA online training and testing site for the SNPA; Southern Newspaper Publisher…
You might think that a small business will buy a banner campaign based on the amount of pageviews you have, or the CPM you’re offering. You also might think that because you’re the big newspaper in town, you’ll automatically get the online as buy. Well, you would be wrong my friend. Watch this video below…
Most readers of this website know how to run a profitable Newspaper or Broadcast operation. But when it comes to digital, far too many just check their brains in at the door. Confusion reigns. Big bucks are spent on get rich quick schemes, expensive research and innovation conferences. Wouldn’t it be nutty if the answer…
Newspaper, TV and hyper local websites could learn alot from a guy like Nick Denton, of Gawker. His site’s subject matter may not be your cup of tea, but the way Gawker Media uses web 2.0 tech to enable cash flow and profit is EXACTLY what traditional media needs to adopt. We reported on Gawker’s Online…
Local Newspapers, TV, and Radio websites are still confused about the best ways to use online video for news and indormation. This is still a problem for hyper local and independent sites as well. We recommend giving the video equipment to the sales and marketing department first. They have a better shot at turning a…
When will local newspaper websites and hyper local blogs start making money with video? Short answer: When they start sharing their video equipment with sales department. For now, the big money in online video is NOT in editorial & news content. Rather, it’s in promotion, demonstration & advertorial-based video content. Some production companies like the…
Newspaper, TV and Radio stink at making money with online video. Much of the blame is due to thinking that newsrooms and programming departments….know what sells. How to make money with online video? Create advertiser-focused features. These short clips should be geared towards building up the local business….and for entertaining and informing your online readership…
Steve Jobs did the commencement speech at Stanford University in 2005. Some say it’s a 14 minute talk that could change a life. Hate your job? Confused about the future? Take your health & family for granted? Need a career change? Listen to these 3 simple stories…..
Need to move your contracts, documents and PowerPoint stuff to another computer? Watch this.