How to... | Hyper Revenue Watch | Newspaper

How Newspaper Makes Money with Online Video

When will local newspaper websites and hyper local blogs start making money with video? Short answer: When they start sharing their video equipment with sales department. For now, the big money in online video is NOT in editorial & news content. Rather, it’s in promotion, demonstration & advertorial-based video content. Some production companies like the…

How to... | Hyper Revenue Watch | Video

Online Video for Advertisers

Newspaper, TV and Radio stink at making money with online video. Much of the blame is due to thinking that newsrooms and programming departments….know what sells. How to make money with online video? Create advertiser-focused features. These short clips should be geared towards building up the local business….and for entertaining and informing your online readership…