From beginner to advanced, this section is all about the green stuff.
FROM THE ARCHIVES. DEC 2010. Jim Brady abruptly exited TBD.com. Strange since the site was only up and running for about 3 months and had almost everything it needed to succeed. Almost everything. Now we find that TBD has pulled the plug on the hyper local ad & blogger network that was going to support…
Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that’s not saying much. TV and Radio are just now….waking up to…
Students of our online training courses & traveling workshops already know secret about pricing online inventory. Well, it’s not really a secret. It’s a public fact that many in traditional media would prefer to ignore. Smart TV, Radio & Newspaper execs already know that you should treat your digital sales inventory the SAME EXACT way…
Local TV is in our digital cross hairs this month. Click thru to watch a ONLINE MEDIA KIT review of TV station in Nashville. It’s true. Most broadcasters still stumble with online sales and digital strategy. That’s a fact most TV managers will never admit. But with private equity firms snapping up local Newspaper, TV…
Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff to win online. You were told that traditional staffs could never sell interactive marketing to local business. So, upon that consultant’s recommendation, you hastily hired a bunch of hip 20-somethings with i-Phones and limited sales…
What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one person who has the absolute authority to do what it takes… to turn a profit and grow share. This one person…
We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory. With online ad inventory growing everyday, that creates a glut. When ever there’s too much of something, the value goes down. Simple supply and demand…
You may need a thick skin for this one. Each week, we audit a local media site for common, yet easy to fix errors. Putting more revenue on the books will make you quickly forget that called your baby…. ‘ugly’.
Need a simple plan to increase your web revenue a your local Newspaper, TV or Radio company? It’s alot easier than you think. Did the boss just increase your online budget? In this week’s video webinar, we teach Sandra; a Newspaper ad director, how to bring in $500,000 of new web revenue. Click below to…
Got some good news….and some bad news. Let’s get the bad news out of the way first. Newspaper, TV and Radio stations still run their websites and digital operations like a hobby….not a business. Translation: Too many local media properties are not following – basic business 101 principles – for their Internet strategy. Instead, they…
Most printed media and sales kits never get read. Why? Mainly because they just boast about how great the Newspaper, TV or Radio company is. They rarely describe the benefits that an advertiser will enjoy. Too many of these so-called ‘kits’ contain too much useless research, bad grammar and silly clip art. How do media planners…
We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe that our alternative points of view have ruffled some feathers. That was not our intention. The post did not sit well with Mr. Borrell; since…