Why Hyper Local Websites Fail
FROM THE ARCHIVES. DEC 2010. Jim Brady abruptly exited TBD.com. Strange since the site was only up and running for about 3 months and had almost everything it needed to succeed. Almost everything. Now we…
Sales
From beginner to advanced, this section is all about the green stuff.
Why Newspaper, TV & Radio Must Become Digital Agencies
Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business…
How to Price & Position your Hyperlocal Online Inventory.
Students of our online training courses & traveling workshops already know secret about pricing online inventory. Well, it’s not really a secret. It’s a public fact that many in traditional media would prefer to ignore….
Local TV Web Revenue Review. Media Kit 2013
Local TV is in our digital cross hairs this month. Click thru to watch a ONLINE MEDIA KIT review of TV station in Nashville. It’s true. Most broadcasters still stumble with online sales and digital…
EPIC FAIL: Separate Digital Sales Teams
Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff to win online. You were told that traditional staffs could never sell interactive marketing to…
Habits of Profitable Local News Sites
What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one…
Selling CPM: How to Kill Local Media
We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory. With online ad inventory growing…
Website Audits for Better Sales
You may need a thick skin for this one. Each week, we audit a local media site for common, yet easy to fix errors. Putting more revenue on the books will make you quickly forget…
How to Close Half Million of New Web Revenue
Need a simple plan to increase your web revenue a your local Newspaper, TV or Radio company? It’s alot easier than you think. Did the boss just increase your online budget? In this week’s video…
TOP 5 Fixes for Newspaper Web Revenue & Sales
Got some good news….and some bad news. Let’s get the bad news out of the way first. Newspaper, TV and Radio stations still run their websites and digital operations like a hobby….not a business. Translation:…
Best Practices: Online Media & Sales Kit
Most printed media and sales kits never get read. Why? Mainly because they just boast about how great the Newspaper, TV or Radio company is. They rarely describe the benefits that an advertiser will enjoy. Too…
Borrell Defends Online Sales Force Strategy
We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe that our alternative points of…