Hyper Local News & Marketing
Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner
Students of our online training courses & traveling workshops already know secret about pricing online inventory. Well, it’s not really a secret. It’s a public fact that many in traditional
Local TV is in our digital cross hairs this month. Click thru to watch a ONLINE MEDIA KIT review of TV station in Nashville. It’s true. Most broadcasters still stumble
Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff to win online. You were told that traditional staffs could
What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing
We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory.
You may need a thick skin for this one. Each week, we audit a local media site for common, yet easy to fix errors. Putting more revenue on the books
Need a simple plan to increase your web revenue a your local Newspaper, TV or Radio company? It’s alot easier than you think. Did the boss just increase your online
Got some good news….and some bad news. Let’s get the bad news out of the way first. Newspaper, TV and Radio stations still run their websites and digital operations like
Most printed media and sales kits never get read. Why? Mainly because they just boast about how great the Newspaper, TV or Radio company is. They rarely describe the benefits
We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe
You might think that a small business will buy a banner campaign based on the amount of pageviews you have, or the CPM you’re offering. You also might think that