Digital Marketing Services | Hyper Revenue Watch | Newspaper | Popular Posts | Sales

Why Newspaper, TV & Radio Must Become Digital Agencies

Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that’s not saying much. TV and Radio are just now….waking up to…

Hyper Revenue Watch | Popular Posts | Sales

EPIC FAIL: Separate Digital Sales Teams

Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff to win online. You were told that traditional staffs could never sell interactive marketing to local business. So, upon that consultant’s recommendation, you hastily hired a bunch of hip 20-somethings with i-Phones and limited sales…

Hyper Revenue Watch | Newspaper | Sales | Website Reviews & Training

Habits of Profitable Local News Sites

What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one person who has the absolute authority to do what it takes… to turn a profit and grow share. This one person…

Hyper Revenue Watch | Sales

Selling CPM: How to Kill Local Media

We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory. With online ad inventory growing everyday, that creates a glut. When ever there’s too much of something, the value goes down. Simple supply and demand…

Hyper Revenue Watch | Sales

Best Practices: Online Media & Sales Kit

Most printed media and sales kits never get read. Why? Mainly because they just boast about how great the Newspaper, TV or Radio company is. They rarely describe the benefits that an advertiser will enjoy. Too many of these so-called ‘kits’ contain too much useless research, bad grammar and silly clip art. How do media planners…

Hyper Local News Sites | Hyper Revenue Watch | Sales | Website Reviews & Training

Borrell Defends Online Sales Force Strategy

We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe that our alternative points of view have ruffled some feathers. That was not our intention. The post did not sit well with Mr. Borrell; since…