Hyper-Local Ads and Editorial Graphics

Design and development of graphics is a critical part of any website management plan. It’s even more important for those running Hyper-Local news & info sites like DownbeachBUZZ.com or ACprimetime.com.

Marketing campaigns should always be developed with a ‘digital-first strategy.’ Once a campaign is designed & developed for online, it can then be ported and / or tweaked for print, newspaper, radio, tv and outdoor.

Digital must come first, for many reasons. Efficiency and consistency of brand / messaging first and foremost. Nothing we hate more than a campaign that looks different on different platforms. Fonts, colors, call to action, imagery & headlines must all sync. Without multi-platform consistency, the message loses ability to organically grow & multiply.

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