Moneyball: Fixing Newspaper Web Sales

Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in last place and squeaking by …

Moneyball: Fixing Newspaper Web SalesRead More »

internet marketing atlantic city advertising marketing

NAB Radio Show, Web Revenue Chokepoints

NAB and RAB Radio Show 2010. Digital still being given lip service by Broadcasters? Maybe, since Radio barely pulls 2% of online revenue share. Cool websites are not enough & streaming is still a money suck. Here’s a list of top 10 web revenue mistakes that Radio must address before it can find true, interactive success.

Key Executive Multi-Media; Patch

Just got back from the Multimedia Key Executives Conference in St. Petersburg, Florida. It was a record breaker as the SNA, Inland Press and SNPA joined forces to create this ‘must attend’ event of the season. Close to 500 attendees from the newspaper industry gathered for 3 days where digital was a top priority. The …

Key Executive Multi-Media; PatchRead More »

Scroll to Top