Shit Hitting Fan for Local Media
The shit is really starting to hit the fan for local media. This time, with more shit and a more powerful fan. Newspaper, Radio & TV managers are in a heightened state of panic due…
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Moneyball: Fixing Newspaper Web Sales
Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows…
Local Online News: Still Up for Grabs
The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these tiny but high volumes of…
Valuation of Digital Assets. Inland Press
Local online news & info is about to enter it’s next phase. Newspaper, TV, Radio and hyper local operators can no longer run digital with their fingers crossed. Having editorial execs drive the digital bus by themselves…
INMA Audience Summit; Mel Taylor PPT
Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson, John Newby and everyone who…
NYT Profit, Internet and Documentary
The New York Times Company recently announced a quarterly profit. How they got there wasn’t pretty but who cares, right? In what could be viewed as the new normal for Newspapers and other local media…
Digital Diagnostic for Radio Websites
Can Radio beat Newspaper in the online news space? Here’s part 1 of last week’s webinar we did for a group of Radio executives. Merlin Media and Genesis Communications are featured in this session. We…
Hyper Local Business Models for News Media
What’s the best business model for a newspaper, broadcast or hyper local news site? What if the answer was as simple as running your website like a real business, with a profit-first strategy? This kind of…
Publishers & Owners: Demand Web ROI
Here’s a peek at the latest keynote speech I’m preparing to deliver. Each year, we throw capital and manpower at the insatiable beast known as the Internet. Usually with crappy results. We’re now forced to…
Key Executive Multi-Media; Patch
Just got back from the Multimedia Key Executives Conference in St. Petersburg, Florida. It was a record breaker as the SNA, Inland Press and SNPA joined forces to create this ‘must attend’ event of the…
Protected: NENPA; Newspapers Win w/ Digital
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For Publishers Only. Website Money Pit
Description of a training session and workshop that I do more often. For Publishers Only. The Un-varnished Truth about Newspaper Website Business Models. Mel Taylor Media exposes why most local media still operate their digital…