Shit Hitting Fan for Local Media
January 1, 2018
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The shit is really starting to hit the fan for local media. This time, with more shit and a more powerful fan. Newspaper, Radio & TV managers are in a
Moneyball: Fixing Newspaper Web Sales
August 9, 2014
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Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on
Local Online News: Still Up for Grabs
May 11, 2012
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The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these
Valuation of Digital Assets. Inland Press
November 4, 2011
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Local online news & info is about to enter it’s next phase. Newspaper, TV, Radio and hyper local operators can no longer run digital with their fingers crossed. Having editorial execs drive
INMA Audience Summit; Mel Taylor PPT
October 26, 2011
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Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson,
NYT Profit, Internet and Documentary
October 22, 2011
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The New York Times Company recently announced a quarterly profit. How they got there wasn’t pretty but who cares, right? In what could be viewed as the new normal for
Digital Diagnostic for Radio Websites
October 12, 2011
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Can Radio beat Newspaper in the online news space? Here’s part 1 of last week’s webinar we did for a group of Radio executives. Merlin Media and Genesis Communications are
Hyper Local Business Models for News Media
July 25, 2011
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What’s the best business model for a newspaper, broadcast or hyper local news site? What if the answer was as simple as running your website like a real business, with a
Publishers & Owners: Demand Web ROI
March 22, 2011
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Here’s a peek at the latest keynote speech I’m preparing to deliver. Each year, we throw capital and manpower at the insatiable beast known as the Internet. Usually with crappy
Key Executive Multi-Media; Patch
February 24, 2011
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Just got back from the Multimedia Key Executives Conference in St. Petersburg, Florida. It was a record breaker as the SNA, Inland Press and SNPA joined forces to create this
Protected: NENPA; Newspapers Win w/ Digital
February 13, 2011
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There is no excerpt because this is a protected post.
For Publishers Only. Website Money Pit
December 10, 2010
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Description of a training session and workshop that I do more often. For Publishers Only. The Un-varnished Truth about Newspaper Website Business Models. Mel Taylor Media exposes why most local