Shit Hitting Fan for Local Media
Shit Hitting Fan for Local Media More »
The shit is really starting to hit the fan for local media. This time, with more shit and a more powerful fan. Newspaper, Radio & TV managers are in a
Selling CPM: How to Kill Local Media
Selling CPM: How to Kill Local Media More »
We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory.
INMA Audience Summit; Mel Taylor PPT
INMA Audience Summit; Mel Taylor PPT More »
Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson,
Hyper Local Business Models for News Media
Hyper Local Business Models for News Media More »
What’s the best business model for a newspaper, broadcast or hyper local news site? What if the answer was as simple as running your website like a real business, with a
Protected: Pricing your Online Ad Inventory
Protected: Pricing your Online Ad Inventory More »
There is no excerpt because this is a protected post.
Las Vegas Sun Patient For Web Profit ?
Las Vegas Sun Patient For Web Profit ? More »
Can great online editorial survive without a strong sales effort? How patient can Greenspun Media be, as they pump financial support into the LasVegasSun.com? This is quite possibly the only
Protected: NENPA; Newspapers Win w/ Digital
Protected: NENPA; Newspapers Win w/ Digital More »
There is no excerpt because this is a protected post.
ONA 10. TBD Not Focused On Profit?
ONA 10. TBD Not Focused On Profit? More »
Jim Brady at ONA10. Is patch evil? The folks at Reach Local and Patch are snickering. They love watching newsroom & old-school TV execs put in charge of TBD.com revenue generation for Allbritton in DC.
Patch Not-So-Secret Plan
Patch Not-So-Secret Plan More »
Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.
Sustainable Business Models: Online News
Sustainable Business Models: Online News More »
Editorial leaders like Jeff Jarvis, Jay Rosen & John Paton have lead the charge to create powerful, online news organizations. Now we need specialists in local revenue & sales models
Why Traditional Media Chokes on Web
Why Traditional Media Chokes on Web More »
TV, Radio and Newspaper will need to address these issues, if they want to succeed in the new digital economy. Traditional Media Struggles w/ Web Revenue 9.10
CUNY Hyper-Local Online Revenue
CUNY Hyper-Local Online Revenue More »
Jeff Jarvis held a hyper-local, mini-camp at the Graduate School of Journalism in NYC on Nov. 11, 2009. It was called: The New Business Models for News conference. I was invited to do a session