Selling CPM: How to Kill Local Media

We hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or ‘cost per thousand’ selling of banner ad inventory.

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INMA Audience Summit; Mel Taylor PPT

Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson,

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ONA 10. TBD Not Focused On Profit?

Jim Brady at ONA10. Is patch evil? The folks at Reach Local and Patch are snickering. They love watching newsroom & old-school TV execs put in charge of TBD.com revenue generation for Allbritton in DC.

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Patch Not-So-Secret Plan

Small business advertising is the life blood of local media. Much of Patch’s current efforts are nothing but a smoke screen. The real M.O; modus operandi of AOL Patch is to build relationships with local advertisers, then offer a portfolio of digital marketing solutions. More than just banners….set those mom & pops up….for a sweet up-sell.

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CUNY Hyper-Local Online Revenue

Jeff Jarvis held a hyper-local, mini-camp at the Graduate School of Journalism in NYC on Nov. 11, 2009. It was called: The  New Business Models for News  conference. I was invited to do a session

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