Hyper Local News Sites

Innovators Dilemma Predicted The Demise and Fall of Old Media

The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. …

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Using Drones for Hyper-Local News Coverage

Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself …

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News Talk Radio Stations Still Dropping Ball With Web.

After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a …

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WordPress, Podcasting & Social Media vs Newspaper & Radio News

WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to …

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Digital Disruption. Atlantic City Media

#1. Warren Buffett ( BH Media ) buys AC Weekly. Good move. This certainly strengthens the portfolio that includes Press of Atlantic City and the collection …

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How to Sell Online Inventory. CPM or Flat Fee?

How to price ads for online news sites: Flat fee or CPM?”>How to price ads for online news sites: Flat fee or CPM? How to Sell …

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Why Hyper Local Websites Fail

FROM THE ARCHIVES. DEC 2010. Jim Brady abruptly exited TBD.com. Strange since the site was only up and running for about 3 months and had almost …

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Case Study: Custom Radio & WordPress Sales Program

Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales execs. That’s the #1 reason why most digital sales efforts of broadcasters…. really stink. Click thru …

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Hurricane Sandy; Hyper Local News Success Using WordPress

As a hyper-local news consultant, Hurricane Sandy had an unexpected affect on our company recently. This so-called ‘Frankenstorm’ wreaked havoc all along the eastern seaboard. The …

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Real Estate Talk with John Bolaris

Borrell Defends Online Sales Force Strategy

We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments …

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