Hyper Local News Sites

Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market position? Third question: what group of brain scientists let that happen? Stop the madness. Geez. If there’s one thing that …

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Using Drones for Hyper-Local News Coverage

Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself the start of a much-needed local news organization. Invest in a drone, and you could soar to new heights and leap-frog most local TV, Radio and Newspapers. Hyper Local …

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News Talk Radio Stations Still Dropping Ball With Web.

After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have the BEST opportunity to leverage the Internet, and leap frog over the local newspapers competition. But are they doing it? …

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Digital Disruption. Atlantic City Media

#1. Warren Buffett ( BH Media ) buys AC Weekly. Good move. This certainly strengthens the portfolio that includes Press of Atlantic City and the collection of ex-Catamaran Media weeklies along the Jersey Shore. We always thought that AC Weekly was stronger than the AC PRESS’s weekly “At The Shore”. #2. Local programming at TV-40 …

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Why Hyper Local Websites Fail

FROM THE ARCHIVES. DEC 2010. Jim Brady abruptly exited TBD.com. Strange since the site was only up and running for about 3 months and had almost everything it needed to succeed. Almost everything. Now we find that TBD has pulled the plug on the hyper local ad & blogger network that was going to support …

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Case Study: Custom Radio & WordPress Sales Program

Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales execs. That’s the #1 reason why most digital sales efforts of broadcasters…. really stink. Click thru to WATCH VIDEO… Think about it. A radio or TV station is run by a profit focused, general manager….not a program director. A newspaper is run by a business …

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Local Online News: Still Up for Grabs

The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these tiny but high volumes of mom & pop budgets, and combine them with the ‘asleep at the wheel’ efforts of traditional media, you can see why Reach …

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Hyper-Local gets Hyper-Competitive

Hyper local networks are popping up everywhere. Unfortunately, most struggle due to lack of cash flow and profitability. While their content and editorial oversight are quite strong, most lack sales and revenue expertise. This critical shortcoming allows other players to potentially take advantage, and swoop in with their own network that comes complete with a …

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AOL PATCH: Hyper-Local Sales a Priority

Patch; AOL’s bet on hyper-local news, is now executing the next phase of their highly anticipated roll-out. Many markets have reported recruiter inquiries, private meetings, and attempted poaching of traditional newsrooms. Some local bloggers are saying ‘no thanks’, while others are accepting the (reportedly) mediocre offers. The employment boards are brimming with Patch job posts looking for editors, regional publishers and …

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